Public relations is the most complex piece of your marketing strategy. How you present your business to the public in good times and in bad will dictate how your customers, potential customers, supporters and detractors think about your company. In a competitive marketplace, no business can afford to leave public opinion to chance.

Beginning with an analysis of your current position in the marketplace, Mulberry Street's experienced PR professionals will design a public relations strategy that supports your company's long-term sales, revenue, and growth goals. But that's only the beginning. It takes commitment, experience, tact, and innovation to implement an effective PR strategy. To accomplish this, Mulberry Street is committed to:

- Targeting public outreach to your prime audiences to maximize your return on investment.
- Ensuring that your company's external communications conform to the highest standards of accuracy, consistency and interest to
your target audiences.
- Demonstrating your company's value, benefits and competitive advantages by third-party endorsements (such as "wowed" industry
analysts and grateful customers) in targeted media outlets.

- PR strategic planning - Branding strategies and key message development - Local, national, and trade media relations - Industry analyst relations - Press and analyst tours - Expert positioning for your company executives - Press kit development - Event planning; event and tradeshow support - Product launch strategies - Development and placement of case studies and position papers - Expert speaker placements - Specialized writing: case studies, position papers, white papers, bylined articles, newsletters, and more - Crisis communications, in both proactive and reactive situations - Book editing and book marketing

We are a global PR, marketing and market research agency serving industry leaders and compelling startups in nearly every industry. As an integrated, truly full-service firm, when you hire our PR team, you also get the commitment of our marketing and market research teams to ensure that your campaigns are as successful as we can make them. The kinds of insights that you will get when you work with us just aren’t available from a PR-only agency.

We have provided PR services for Oracle, the University of Toyota, Cisco Systems, Digital Insight, Alltel, Triton Systems, others in financial and enterprise technology, education, transportation, entertainment, non-profit, and other industries. We are well-equipped with the skills, abilities, media and analyst contacts, and commitment to serve your company.

If your business or organization is ready to look at PR in a more holistic way, you’ve stopped on the right street. Please reach out and call me directly – I’d love to talk with you about turning your passion for your business into greater profits. 805.441.7447