- Mulberry Street Market Intelligence

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Mulberry Street Market Intelligence is a full-service market research firm, creating custom qualitative and quantitative market research initiatives for regional, national, and global companies.

Unlike many larger market research agencies or marketing research firms, which apply their own canned solutions to your company’s customer satisfaction, brand or loyalty research and use the resulting consumer opinion or market trend data to their own benefit, Mulberry Street doesn’t offer any turnkey market research programs. We custom-design each market research program and initiative to solve your company’s unique business challenges. Our senior research staff develops custom market research surveys and entire research programs specifically for your organization. As you evaluate your multitude of choices in market research firms, it’s important to know that with Mulberry Street your market research findings, including customer perception, consumer opinion and market trend data, are collected and used specifically – and only – to help you build customer satisfaction and loyalty, and meet your own business goals and objectives.

Our quantitative and qualitative market research initiatives – whether we’re conducting online research, telephone surveys, focus groups, in-depth interviews or any combination – are designed from the ground up for your business and your business problems only, which may be completely different from those of your competitors. You probably don’t run your business the way your competitors do, and neither do we.

By approaching business problems and designing customer surveys, focus groups or other market research techniques with only you and your specific customer in mind, we’re going to do a much better job of helping you understand the things about your business and your customer that will have the greatest impact on your business decisions and ultimate ROI.

Our custom market research initiatives produce qualitative and quantitative solutions for:

- Customer satisfaction
- Customer retention
- Customer loyalty
- Brand awareness
- Brand equity
- Brand positioning
- Concept testing
- Product awareness

- Product satisfaction
- Advertising effectiveness
- Employee satisfaction
- Competitive intelligence
- Market segmentation
- Drivers of purchase and purchase behavior
- Return on investment in marketing, and more.

But be careful what you ask for, because we’re not motivated by just spinning up a bunch of data. Like you, we want to see results from our work. More importantly, we know that once you start asking your customers what they want, you also heighten their awareness of their own expectations – so be prepared to raise the bar in what you’re offering.

As a full-service agency, we go beyond research and help you to answer the question that should be keeping you awake at night: “What the heck should I do once I find out what my customers want?”

The search for market research services is your first step in the quest for understanding the complexities that influence your customers’ perceptions and behaviors. Our market research team awakens every day (often at the most ungodly hours) with a thirst to know just what makes your customers tick.

When you work with Mulberry Street’s market researchers, you get a team of seasoned research professionals who have provided critical market intelligence-gathering and analysis for some of the world’s largest and most influential corporations in technology, finance, wireless, food products, state government and public and private educational institutions.

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